Display - 2012 Summer State Games brand
The 2012 Summer State Games was the high point of Special Olympics Oregon's year-round competitions. Its sun and star studded branding strategy and promotional campaign extended from advertising to event materials—posters, lamp post banners, handbills, a full page newspaper ad, an event program, t-shirts and other ephemera. The Summer State Games logo (see logos) was the focal point of the promotional materials. It established the graphic style, content, colors, and typography for the broader branding strategy.
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