Display - Hand in Hand logo
Hand in Hand Doula and Nanny provides care and assistance to mothers recovering from child birth. In an effort to differentiate itself from an industry permeated by depictions of stylized babies and families, Helping Hands took a more conceptual approach to its logo. Customized “HH” initials are united by curving flourishes that join the cross bars of the letters. The typographic interpretation of the important doula-client connection naturally expanded into a serene, wave themed identity (see branding).
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